Clearlink

All (design) systems go

Clearlink

All (design) systems go

Clearlink

All (design) systems go

Working at Clearlink has given me invaluable experience in working with a complex design system. Nicknamed "Coolwhip II," the system allowed content editors to build pages from scratch and drag-and-drop elements on the page at will with Elementor.

I was brought on as the Web & Product Designer for the Business.org and Reviews.org sites, working with a full team of writers, editors, marketers, and SEO experts. I now also manage the design and documentation of our design system, and ran the conversion of our documentation files from Sketch to Figma.

Working at Clearlink has given me invaluable experience in working with a complex design system. Nicknamed "Coolwhip II," the system allowed content editors to build pages from scratch and drag-and-drop elements on the page at will with Elementor.

I was brought on as the Web & Product Designer for the Business.org and Reviews.org sites, working with a full team of writers, editors, marketers, and SEO experts. I now also manage the design and documentation of our design system, and ran the conversion of our documentation files from Sketch to Figma.

Working at Clearlink has given me invaluable experience in working with a complex design system. Nicknamed "Coolwhip II," the system allowed content editors to build pages from scratch and drag-and-drop elements on the page at will with Elementor.

I was brought on as the Web & Product Designer for the Business.org and Reviews.org sites, working with a full team of writers, editors, marketers, and SEO experts. I now also manage the design and documentation of our design system, and ran the conversion of our documentation files from Sketch to Figma.

The Figma Switch

After nudging our team into making the switch from Sketch to Figma, I took on the task of rebuilding our design system documentation in Figma, and making much-needed updates in the process.

Striving to take advantage of what Figma could offer, I rebuilt each of our elements/sub-components and components from scratch with component properties, variables, and auto-layout. This allowed us to stress-test and prototype our components in a way we couldn't do with Sketch, and improve the fidelity between how our components looked in Figma and how they looked on the site.

I also wanted to make the documentation easier to read, so any stakeholder could look at the file and understand the pieces that go into our design system. I went through our Sketch documents with members of our design, development, and editorial teams, to find pain points and decide what was essential for the new documentation.

After showing the completed Figma file to our development team, I received two highly-coveted words in reaction, which I will cherish the rest of my career: "chef's kiss."

I then walked the rest of our product design team through the new documentation, and completed some sample tasks. We found that some maintenance tasks that previously took upwards of an hour to complete in our old files, would now take about 10 minutes. It's hard to quantify "designer time saved" with a project like this, but that felt like a great indicator of how much better this documentation was.

The Figma Switch

After nudging our team into making the switch from Sketch to Figma, I took on the task of rebuilding our design system documentation in Figma, and making much-needed updates in the process.

Striving to take advantage of what Figma could offer, I rebuilt each of our elements/sub-components and components from scratch with component properties, variables, and auto-layout. This allowed us to stress-test and prototype our components in a way we couldn't do with Sketch, and improve the fidelity between how our components looked in Figma and how they looked on the site.

I also wanted to make the documentation easier to read, so any stakeholder could look at the file and understand the pieces that go into our design system. I went through our Sketch documents with members of our design, development, and editorial teams, to find pain points and decide what was essential for the new documentation.

After showing the completed Figma file to our development team, I received two highly-coveted words in reaction, which I will cherish the rest of my career: "chef's kiss."

I then walked the rest of our product design team through the new documentation, and completed some sample tasks. We found that some maintenance tasks that previously took upwards of an hour to complete in our old files, would now take about 10 minutes. It's hard to quantify "designer time saved" with a project like this, but that felt like a great indicator of how much better this documentation was.

The Figma Switch

After nudging our team into making the switch from Sketch to Figma, I took on the task of rebuilding our design system documentation in Figma, and making much-needed updates in the process.

Striving to take advantage of what Figma could offer, I rebuilt each of our elements/sub-components and components from scratch with component properties, variables, and auto-layout. This allowed us to stress-test and prototype our components in a way we couldn't do with Sketch, and improve the fidelity between how our components looked in Figma and how they looked on the site.

I also wanted to make the documentation easier to read, so any stakeholder could look at the file and understand the pieces that go into our design system. I went through our Sketch documents with members of our design, development, and editorial teams, to find pain points and decide what was essential for the new documentation.

After showing the completed Figma file to our development team, I received two highly-coveted words in reaction, which I will cherish the rest of my career: "chef's kiss."

I then walked the rest of our product design team through the new documentation, and completed some sample tasks. We found that some maintenance tasks that previously took upwards of an hour to complete in our old files, would now take about 10 minutes. It's hard to quantify "designer time saved" with a project like this, but that felt like a great indicator of how much better this documentation was.

Our component documentation was getting difficult to scan, with some callouts getting overlooked or lost. With a "numbered pin" approach, our styling and callouts could be easily read at a glance.

Our component documentation was getting difficult to scan, with some callouts getting overlooked or lost. With a "numbered pin" approach, our styling and callouts could be easily read at a glance.

Geo Pages

Creating state-, city-, and zip-level geo pages for Reviews.org was a monumental, multi-department initiative.

My role as the product designer was to create template pages for each of the three categories of geo page, plus a new "internet provider card" component that would allow users to compare internet speeds, prices, and reliability across multiple providers.

This required constant communication with our data and engineering teams, to utilize the limited data we had to build out as much of the geo set as possible, and what would happen if a certain set of data wasn't available in a region. It seemed like new, unforeseen logistical questions popped up nearly every day, but the engineering team repeatedly praised my ability to make quick design decisions to accommodate each solution.

In the end, geo pages were launched for over a thousand regions in the U.S., with many regions reaching the first page of Google's search results upon indexation.

Geo Pages

Creating state-, city-, and zip-level geo pages for Reviews.org was a monumental, multi-department initiative.

My role as the product designer was to create template pages for each of the three categories of geo page, plus a new "internet provider card" component that would allow users to compare internet speeds, prices, and reliability across multiple providers.

This required constant communication with our data and engineering teams, to utilize the limited data we had to build out as much of the geo set as possible, and what would happen if a certain set of data wasn't available in a region. It seemed like new, unforeseen logistical questions popped up nearly every day, but the engineering team repeatedly praised my ability to make quick design decisions to accommodate each solution.

In the end, geo pages were launched for over a thousand regions in the U.S., with many regions reaching the first page of Google's search results upon indexation.

Geo Pages

Creating state-, city-, and zip-level geo pages for Reviews.org was a monumental, multi-department initiative.

My role as the product designer was to create template pages for each of the three categories of geo page, plus a new "internet provider card" component that would allow users to compare internet speeds, prices, and reliability across multiple providers.

This required constant communication with our data and engineering teams, to utilize the limited data we had to build out as much of the geo set as possible, and what would happen if a certain set of data wasn't available in a region. It seemed like new, unforeseen logistical questions popped up nearly every day, but the engineering team repeatedly praised my ability to make quick design decisions to accommodate each solution.

In the end, geo pages were launched for over a thousand regions in the U.S., with many regions reaching the first page of Google's search results upon indexation.

The Migration

Thrown straight into the fire, my first 8 weeks involved helping to oversee the migration of Reviews.org into our new design system.

Since the design work was already completed by the time I joined the team, my role was to create new page templates, QA all the new design styling, and help the content team clean up all 1,800+ pages for the final "Coolwhip II" launch.

The only way to fulfill that role effectively within weeks of joining the team? Learn the design system as quickly as possible. Thankfully I had the help of my manager and director to give me the crash course and answer my questions, as I studied our internal site guides and design system documentation.

Once the migration was done, I received a huge compliment from one of the members on the Reviews.org team. They assumed I had worked there for years, and would never have guessed I was a brand new employee!

The Migration

Thrown straight into the fire, my first 8 weeks involved helping to oversee the migration of Reviews.org into our new design system.

Since the design work was already completed by the time I joined the team, my role was to create new page templates, QA all the new design styling, and help the content team clean up all 1,800+ pages for the final "Coolwhip II" launch.

The only way to fulfill that role effectively within weeks of joining the team? Learn the design system as quickly as possible. Thankfully I had the help of my manager and director to give me the crash course and answer my questions, as I studied our internal site guides and design system documentation.

Once the migration was done, I received a huge compliment from one of the members on the Reviews.org team. They assumed I had worked there for years, and would never have guessed I was a brand new employee!

The Migration

Thrown straight into the fire, my first 8 weeks involved helping to oversee the migration of Reviews.org into our new design system.

Since the design work was already completed by the time I joined the team, my role was to create new page templates, QA all the new design styling, and help the content team clean up all 1,800+ pages for the final "Coolwhip II" launch.

The only way to fulfill that role effectively within weeks of joining the team? Learn the design system as quickly as possible. Thankfully I had the help of my manager and director to give me the crash course and answer my questions, as I studied our internal site guides and design system documentation.

Once the migration was done, I received a huge compliment from one of the members on the Reviews.org team. They assumed I had worked there for years, and would never have guessed I was a brand new employee!

The before and after of our Coolwhip II migration.

© 2024

© 2024

© 2024